LeSports unveils $ 26 million study of English Premier League

HONG KONG - get after projections of $ 400 million exclusive rights to transmit the English football Premier League in Hong Kong by 2019, LeSports Hong Kong, a subsidiary of Internet Information Leshi and technology, or Leeco has invested well in its sports programming ,

The company on Monday said it had mobilized nearly 200 million Hong Kong dollars (25.78 million US dollars) to build 1,858 live a studio. Measuring devices for the production of content for the English Premier League subscribers Hong Kong. The sum does not yet include the cost of space in a Class A office tower renting or poaching to organize commentators and sports celebrities football shows.

The study, which includes in collaboration with scientists of the century Sage Holdings, a manufacturer of broadcast equipment and transmission in Hong Kong-listed analyze technology from reality and to an increased production of real-time data and allows presenters recap games with a chess-3- D "touch table" to provide visual simulations.

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Ho Fai, a former player of the national football team of Hong Kong, left, and Chan Yuen-ting, the first woman in the Premier League Hong Kong, right, is the program LeSports Premier host and explain League games with 3-D " touch Chess Table "(courtesy of LeSports)

The Premier League season starts again on August 13, coinciding with the Olympic Games in Rio underway, broadcast by channels television is widespread. but LeSports not appear as a direct competitor with the argument, to see that the season of the English Premier League will take much longer, as they provide refuse data on subscriptions for its sports channels available.

LeSports promoting Premier League package is made at an average price of HK $ 140.8 per month, which in some cases also comes with smart devices from his father Leeco. The rate is significantly lower than the fee HK $ 200 more for the coverage of the football season of NOWTV that are broadcast in 380 games of 11 channels, co-branding with LeSports.

Cooperation between amazing NOWTV and LeSports came after he started the exclusive broadcasting rights NOWTV, a provider of television services local toll in PCCW, the telecommunications company headed by the son of Li Ka-shing Richard Li Tzar-kai.

"We do not compete solely on the basis of price, puts the public of Hong Kong great importance to quality," Lai Yu-Ching, Chief Executive of Hong Kong LeSports, told reporters on Monday. "Our productions are very different from those in the past by other TV stations."

Customer response to the search advertising "positive," says Lai. "Now you can through common channels on a single platform of the opposition in the past, enjoy a wide range of advertising," he added. But he refused to comment on the possibility of breaking even in the first year. "It is inevitable that the initial investment was huge. We accept a return in the long term."

What the complaints about delays in the transmission through different platforms LeSports Lai said the company aims to shorten the time period of 8-10 seconds LeTV Box and 10-12 seconds for smartphone applications, he believes it's a big step front, from their experience to ventilate the European Championship.

LeSports Currently exclusive rights to transmit more than 300 sporting events such as the Chinese Football League and the World Cup 2018. It is also rights Open Tennis US 2016 Lai said that it was "quite expensive" to purchase.