Even England flop, another tournament, no one can put the power in question and reach the Premier League. But the global dominance of the league in good health? If the MLS is better able to live in his shadow as League of Ireland?
The marketing of Premier League coverage has expanded in the United States, threatening the brand to push unprecedented levels.
to open up the call in this huge market is obvious, a goldmine of English, large fans already tolerant of an avalanche of advertising and sports marketing.
NBC Sports reported on average 514,000 viewers per week of competition for 2015-16, an increase of 7% compared to last year's figures.
Online audience increased by 26%, while the game is Manchester United with Liverpool on September 12, 2015 was the most-watched game with 1.25M viewers.
Dear Daily Mail NBCUniversal contract for the rights of nearly $ 1000000000 (1200000000 €). They fought for strong competition leg Sports and Fox.
In a country that has so long football actively rejected, the repeated lasted false hopes and disappointments, the popularity of the Premier League can be surprising - but should not.
American history snub the beautiful game has changed and is now the second most popular and fastest growing sport in America. the average attendance is 19,000 MLS while 24,472,778 people playing the game at a certain level, as many football world FIFA.
America has now been heavily involved in the sport and thus created a new market for English clubs. Preseason tours are evident. While have before the clubs to Asia, Chelsea, Leicester, Liverpool, West Ham, Crystal Palace and Arsenal all plan traveled to play this summer Friendship United States.
If Manchester United played in 2014 Real Madrid in Michigan, packed 109,318 fans, the stadium, the largest audience ever for a football game in the country. In 2015, Manchester United came back and played four games in the US.
However, the growing popularity of foreign leagues a threat to the MLS? It is, the league will soon be seen in America as our domestic league in Ireland?
The average audience MLS games is broadcast 220000, well behind NBC figures. The risk of a major-league level, the market is more real.
Steven Goff covers football for the Washington Post for 15 years. He explained why the United States can not be regarded as other markets in the same way. "America is a huge country with a diverse population from a variety of offers soccer / football drawn. Mexican Americans remain Liga MX with an intense passion that makes him one of the programs most popular places television southern California and Texas," he said.
"Barcelona and Real Madrid have followers, beyond the language and cultural context. The Bundesliga has gained popularity. The Champions League and the World Cup have a huge following, and the National Women's USA is probably the most popular football team in the United States.
"For me, as interest in the sport is growing by the Premier League to hear MLS Highlights will continue. All boats are growing flood, or something like that."
In the MLS, there is a wide acceptance of its model a unique perspective and thus the English approach to broadcasting and marketing is impossible to duplicate. While the Premier League attracts a lot of TV services, the MLS has to get difficulty profitable.
A rival tro potential closer to home with the MX - League, Mexican League also evaluates better than the MLS. But MLS easily distributed through a variety of outlets. Their presence in the social media goes beyond the intense efforts of clubs in England. Franchisees as Robb Heineman, CEO of Sporting Kansas City, Q & As Leader Reddit Twitter fans.
The days of television viewers are the only measure of success or failure of a league quickly disappear. By enabling community in increasingly younger line, the MLS has found a base of support as direct access games through non-traditional outlets.
As users spend more time online, they start to consume their online entertainment. MLS official Twitter account is one of the largest and generating assets vine in the world of sport. The website offers free highlights of all games.
Marketing Director MLS Howard handler feels "continuous development of homegrown talent, international stars of our league, new stadiums, new expansion teams and strong partnerships with national and international media dissemination join" ensure that there aa product available feasible.
"Our fan base is also something more diverse and technically proficient in professional sports. On this basis, younger fans, we have focused on attractive content and dynamic digital production, mobile and social level of commitment to increase fan," Handler said.
"In short, we MLS as a movement with the fan of being the center of everything we see. When you join the MLS and are a fan of a club, join something that can really be a part and basically influences. not many brands can offer their customer base or the fans. "
In fact, football is an incomparable landscape. And the digital age has made the country more attractive opportunities.
Not only the United States are several English clubs host this summer and PSG, Real Madrid and Bayern Munich, but also has successfully passed the Copa America this month, in which a US team that has marked many players MLS centers -end made.
This is according to US and Sporting KC defender Matt Besler, is evidence of the increasing quality of the league: "It is always Everyone can see that the league has quality, is increasing.".
In a monumental step for the game, the new world of football has adopted in its own unique way.
Here are some other sports are: Ball Talk TV to watch the Euro 2016/4 finals.
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